Brand Guidelines

Brand Voice

There are many benefits to having a strong coherent brand voice. The primary benefit is that it connects with your customers on an emotional level. If customers feel like they identify with your company they are more likely to return in the future.

  Brand Usage

Establish your brand with an overview of factors unique and your brand and business. Telling the story of your business, what it stands for, and how it has evolved is an important part of defining your brand and its values, as well as building trust with your community.

WHY Brand GuideLINES?

Creating a Brand Guide in 5 Minutes

YouDoCMS includes a complete brand guide template which covers both communication and style. The default template can easily be edited to generate static HTML version of your brand guidelines to upload to your domain. This resource can easily be shared with third parties to make sure the usage of your logos, designs and trademarks conforms to your brand strategy.

Every business needs a consistent brand. Branding defines what your organization is and what it does. Presenting your brand in a consistent way is important because it allows customers and prospects to easily identify your business/products which is a factor in whether someone will choose to become a customer.

Define you brand purpose, promise, personality and values to connect with customers and prospects. Customers choose brands whose values they understand and relate to. Use this template to establish your rules for communicating your brand to the market.

Demonstration
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Brand Communication

Create a consistent brand strategy to relate your business values, represented by your brand and defined by your mission statement to build a relationship with your target audience. Strengthen your relationship with existing customers and create opportunities with your prospects within you target market.

When defining your brand strategy, voice and mission statement consider how this relates to your target audience. The YouDoCMS brand communication template includes four sections as follows.

  • Brand Strategy.
  • Brand Voice Examples.
  • Mission Statement.
  • Target Audience.
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Brand Style Guide

YouDoCMS brand style guide template, often referred to as a brand book, standard or guidelines sets out the rules and standards that control how your brand is visually represented internally and externally. This includes the logo, colours, typography, language, photography, and UI patterns.

These rules and standards relate to the brand mission statement which enables employees, partners, customers, suppliers and prospects to understand your brand, what you’re trying to achieve, and why it should be represented in a certain way..

  • Primary Palette.
  • Secondary Colours.
 
 
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Logo and Typography

Create a visual identity for your brand incorporating logos, typography, trademarks and colours. By creating a style guide incorporating the visual elements combined with the communication strategy you will create a holistic view of your business for the customer.

Logos are a critical user interface element which is easily identified by a customer. Consistent use of logos is essential to reinforce your identity without creating confusion for the customer. This enables them to concentrate on the or purpose message rather than question the identity of the business or organisation.

The brand style template includes basic formatting instructions which define usage of the logo(s) both internally and externally thus ensuring that the brand is represented in a consistent easily recognisable format.

YouDoCMS template includes trademark usage standard covering the use of the trademark in conjunction with third-party copy to avoid confusion between your brand and that of a publisher..

  • Logo format, size and spacing.
  • Typography.
  • Trademarks.
  • Web and Print Typography Principles.
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Incorrect Usage

Consistency is a key element and incorrect usage of visual elements is a key factor in creating brand confusion. Confusion is frustrating for customers and prospects devaluing your brand and possibly losing business as a result.

The template includes examples of incorrect usage within the brand style guide to ensure that both employees and third party publishers present the brand with a consistent look and feel.

  • Logo errors.
  • Brand font usage.